somewhere (2010)

somewhere (2010)

Loyal friends Sofia Coppola and Marc Jacobs, a television advertising campaign for the fragrance Daisy. One of the best-selling scents produced by the designer, Daisy evokes a romantic, girly mood and who better than Sofia Coppola to transmit this feeling? The campaign for Daisy is simple yet memorable and emotive, so Sofia, so right…. Special thanks to Katie Bishop for today’s guest post in which she examines the new campaign for Daisy and shares her thoughts.

Marc Jacobs’ Daisy is the epitome of femininity, simplicity, and enchantment, and Sofia Coppola, his long-time friend and muse, embodies this perfectly in the latest advertisement for the fragrance. Its style is quintessentially Sofia’s and reminiscent of scenes from The Virgin Suicides and Marie Antoinette. It features model Ondria Hardin running through a field of daisies, looking ethereal in a simple, white dress under the gaze of a male admirer. The film complements the fresh and alluring scent of the fragrance.

Sofia modeled for Marc Jacobs’ first fragrance in 2002, but this has been the first time she has directed for the designer. Jacobs announced this in September, tweeting “Best friends make magic together: Our dearest Sofia Coppola will be directing the Daisy TV ad campaign this fall!”. He went on to say, “Sofia has been a very dear friend of mine for many, many years. I love her as a person. We’ve done smaller projects over the years. I love her vision and her voice,” and his trust in her was so absolute that he wasn’t on set for the filming of the advertisement.

Sofia was equally as enthusiastic, saying “I loved doing the commercial for him because we have similar taste, and I think I know what he’d like. I especially wanted to do a good job because it’s for my friend.”

somewhere (2010)

somewhere (2010)

the bling ring (2013)

the bling ring (2013)

the virgin suicides (1999)

“I like to let things play out, I like to show instead of tell. I didn’t even want to have the characters talk about themselves, I just wanted to let things unfold. What you don’t see is so much more powerful than what you do.

Those moments are so important, when you connect to someone. People are always so busy, so distracted. When you can make a connection and find an understanding with someone, it’s something you take with you forever.”

-sofia coppola

marie antoinette (2006)

Bill Murray, “Lost in Translation” (Sofia Coppola, 2003).

Bill Murray, “Lost in Translation” (Sofia Coppola, 2003).

somewhere (2010)

marie antoinette (2006)

themed by coryjohnny for tumblr